Good day and I hope your week is starting great. Today I
have a personal story to share with you. I have been learning about the subject
of internet marketing and working on putting some online product portfolio
together for some time now. What happened to me recently just verified what I knew but at the time did
not acknowledge. So I hope you can learn from my mistake.
I just started to publish the first two years of my blog
posts on Amazon Kindle platform recently. To do that I used a “squeeze page”
and an “auto-responder” to deliver free copies of my two volumes to the people
as a way to build a word of mouth advertising. Even though I used the same
technique and the same tools, the first volume was downloaded 997 times and the
second volume was downloaded 10 times. The funny thing is that the second
volume had more content because it was an entire year’s worth as well as better
topics filled with video links.
Here was the difference. The first volume was my first
attempt at using Amazon’s platform and I was so excited and happy about the
project. At the end of the first volume trial bases one of my readers contacted
me that they had some trouble downloading the book through the link that was
automatically sent to them. I investigated and noticed that there were some
quirks in the auto-responder. Evidently the link brings up an advertisement of
the auto responder and in small font in the lower right it says that you need
to “close the page” to move to the actual download page. I was so frustrated
because in the test copy I had sent to myself and others this was not the case,
so I had no idea this issue existed or how to fix it. Frustration soon became
full blown pissed off feeling as I was creating the copy of the 2nd
volume of the book download offer. I should have known better but I still sent
out the copy and the link in the mood that I was. In fact I sent out two
messages. One included a manual step by step directions on how to download the
book from Amazon. That made me even more frustrated and as I am reflecting on
this issue I am laughing at how obvious things were but I could not see it.
I am about to release the third volume and the other day
after a great day with customers and
students, when I got back to the
hotel and started to work on the squeeze page, even though I was a
little bit weary of everything that had happened in my previous attempt everything
went flawlessly. Things just seem to click. Ideas poured in, and I cannot wait
to see how many downloads the third volume
of Success With the Law of Attraction will bring when I release it in a
few months. In fact I think just to test this, I will limit the FREE OFFER days
to a shorter time but will concentrate and feel great before I send out the
links. I am willing to bet this will be the best result yet.
Moral of the story is “listen to your feelings”. When you
hit a snag, if you don’t feel exhilarated about finding the solution, it is
time to take a break. Most important thing, especially if you deal with people
is, DO NOT WRITE, call, talk to your customers when you are feeling like crap.
That crap is sent out their way and they will not be able to respond to the
crap with roses.
I hope you enjoyed this post. As always please feel free to
share this with anyone who can benefit and do not forget to review my e-books
on Amazon, if you have them and leave me comments on our Facebook page. To your
success till next week.
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